Monday, 25 August 2025 at 19h00–20h30 SAST

If you are an author about to send your book out into the world and the thought of marketing makes you cringe, then this masterclass, ‘Sell Your Story, Not Your Soul: A Marketing Masterclass for Authors’, is for you. Cathy Park Kelly will help you reignite your passion for your story by showing you three practical steps to reimagine your story’s narrative power and find your readers. She’ll help you reframe ‘marketing’ from a blush-worthy grind to an enthusiastic and energised adventure.

About the facilitator:

Cathy Park Kelly is an author and facilitator living in Cape Town. Her first memoir, Inside Outside, was self-published and was mentioned in Parliament by the then Minister of Correctional Services. Her second memoir, Boiling a Frog Slowly, (about surviving – and thriving – after intimate partner abuse) was published by Karavan Press in 2021 and was long-listed for the Sunday Times Literary Awards 2022. Cathy loves helping authors promote their books authentically, find their readers and make more sales without selling their souls (or dancing on TikTok!).

You will receive confirmation of your registration within 24 hours of placing your order. The broadcast link will be sent to you via email on the day of the masterclass.  

Should you be unable to attend the live sessions, you will receive access to the recordings.