Login / Register
0 Wishlist
0 items / R0.00
Facebook Twitter
Jacana Jacana
  • ABOUT
  • OUR BOOKS
  • JACANA LITERARY FOUNDATION
    • Dinaane Debut Fiction Award
    • Sol Plaatje European Union Awards
    • Gerald Kraak Anthology and Prize
  • DON’T SHUT UP
    • Jacana Conversations
    • Jacana Masterclass
    • Jacana Broadsides
  • SUBMISSIONS
  • SUPPORT JACANA
  • CONTACT US
Menu
Jacana Jacana
0 items / R0.00
Facebook Twitter Instagram
Click to enlarge
HomeCurrent Affairs New Markets, New Mindsets: Creating wealth with South Africa’s low-income communities through partnership and innovation
Previous product
South Africa: the Present As History : From Mrs Ples to Mandela & Marikana R250.00
Back to products
Next product
Afropolis: City/Media/Art R340.00

New Markets, New Mindsets: Creating wealth with South Africa’s low-income communities through partnership and innovation

R340.00

Doing business with low-income communities – which academics and practitioners have christened ‘the base of the pyramid’ (BoP) – now includes a focus on creating sustainable markets with the potential to realise future profit – simply ‘milking’ a market for the next quarter’s profits is seen as short-sighted. The status quo is shifting, and the rules of both commercial and social engagement with middle- and lowerend markets in developing economies are transforming. There is keen interest from both local and global businesses and institutions to be involved in these markets. And they care about the practical detail of doing it effectively, and ethically. This new view accords that doing business in a healthier economy benefits firms by lowering transaction costs and the long-term cost of capital. In South Africa, around 60% of the population is unserved or underserved by current business (and many other providers of support and services). That’s a significant new market, and in the South African context, doing business in this market can achieve a great deal more than simply finding new customers. Regardless of global trends or government pressures, accessing these markets is challenging. Often, customers who survive on minimal incomes seek and will value different market offerings from those traditional customers have purchased. They have unique needs and identities requiring innovative, non-traditional business models and approaches.

20 in stock

Add to wishlist
  • Additional information
  • Shipping & Delivery
Additional information
Weight 0500 kg
Dimensions 235 × 155 × 30 mm
Author

Tashmia Ismail, Nicola Kleyn, Gwen Ansell

Author Information

Dr Tashmia Ismail is a fellow at UNU Maastricht Economic and Social Research Institute on Innovation and Technology, and a senior lecturer at the University of Pretoria's Gordon Institute of Business Science (GIBS) where she teaches innovation and BoP strategy. Ismail heads the GIBS BoP Hub, which offers a collaborative multistakeholder platform for firms interested in developing and executing BoP strategies. She is interested in how innovative and sustainable business models can be shaped for firms in developing markets. Currently, her research is directed at understanding internal innovation management and the external networks firms must engage with to ensure success in low income contexts. Dr Nicola Kleyn is a senior lecturer at the Gordon Institute of Business Science where she lectures and researches in the fields of marketing, branding and reputation management. She is both passionate and curious about how organisations can best manage the dynamic tensions that arise when individuals and companies seek to create winwin-win solutions that concurrently enable people, profit and planet. She was instrumental in initiating a stream of BoP focused research and teaching at GIBS and plays an active role in the BoP Hub at GIBS. Gwen Ansell is a veteran writer, editor and writing trainer. She has written several textbooks, including Introduction to Journalism, which is a set text for the national curriculum and trains scholars, journalists and other communicators in writing skills. As a researcher, Ansell is the author of the South African cultural history Soweto Blues, and has done extensive value-chain and innovation research on the South African music industry.

ISBN

9781920292034

Year of Publication

2014

Month of Publication

June

Language

English

Imprint

Stonebridge

Format

Print edition

Shipping & Delivery

Deliveries Within South Africa

There is no charge for deliveries within South Africa. We offer free deliver to all provinces in the country.

International Shipping

If you are ordering from a country outside of South Africa, please complete your purchase as directed. You will then be contacted by one of our admin team to arrange shipping and delivery to wherever needed.

December Holiday Season

Our last, full (24hr) trading day is 22 December 2020 and we’ll be back to work 6 January 2021.  Any orders placed between 18 December 2020 and 5 January 2021 will only be despatched from the warehouse on our return.

SKU: 9781920292034 Categories: All Books, Business, Current Affairs
Share
Facebook Twitter

Related products

Mounting Queen Victoria: Curating Cultural Change

R265.00
Add to basket
Quick view
Add to wishlist
Close

The Coming Revolution : Julius Malema and the fight for economic freedom

R250.00
Add to basket
Quick view
Add to wishlist
Close
Sold out

Poverty, Politics and Policy In South Africa: Why has poverty persisted after apartheid?

R265.00
Read more
Quick view
Add to wishlist
Close

The Kanga and the Kangaroo Court: The rape trial of Jacob Zuma

R220.00
Add to basket
Quick view
Add to wishlist
Close

To Have and to Hold: The making of same-sex marriage in South Africa

R185.00
Add to basket
Quick view
Add to wishlist
Close

Zimbabwe’s Land Reform: Myths & realities

R250.00
Add to basket
Quick view
Add to wishlist
Close

Islam Explained

R150.00
Add to basket
Quick view
Add to wishlist
Close

The Kebble Collusion: The story of the world’s greatest unprosecuted fraud

R240.00
Add to basket
Quick view
Add to wishlist
Close

Instagram

Twitter

  • Tweet Avatar
    #ThoseWhoLiveInCages https://t.co/Hl4cF3A7dM 1 month ago
  • Tweet Avatar
    A reminder to use discount code 'FadingLight30' to get your 30% discount on the selling price of #ByTheFadingLight… https://t.co/SujzWVII4E 1 month ago
  • Tweet Avatar
    RT @vernon_head: @JacanaMedia @JacanaMole @maggie_davey @AsandaNdlovu8 @BroomhallCarol @ExclusiveBooks @BargainBooksSA @CNA_Africa… https://t.co/jKDqabBugx 1 month ago
  • Tweet Avatar
    Buy 'Gamebirds of Africa' by Rob Little for home delivery from https://t.co/ObDxKP5bum https://t.co/UV5773i0YO https://t.co/NG4Z21smlY 1 month ago

Facebook

Jacana
Jacana Media
  • About Jacana
  • The Jacana Literary Foundation
  • Submissions
  • Shop
Useful Info
  • Privacy Policy
  • Terms & Conditions
STAY UPDATED
  • Don't Shut Up
  • Sign Up for our Mailing List
  • Contact
Catalogues for Download
  • Genre Catalogues
  • 2020_2021 New titles and forthcoming releases
JACANA MEDIA 2020
Facebook Twitter Instagram
close
Start typing to see products you are looking for.
  • HOME
  • ABOUT
  • OUR BOOKS
  • JACANA LITERARY FOUNDATION
    • Dinaane Debut Fiction Award
    • Sol Plaatje European Union Awards
    • Gerald Kraak Anthology and Prize
  • DON’T SHUT UP
    • Jacana Conversations
    • Jacana Masterclass
    • Jacana Broadsides
  • SUBMISSIONS
  • SUPPORT JACANA
  • CONTACT US
  • Wishlist
  • Login / Register

Shopping cart

close

Sign in

close

Lost your password?
No account yet? Create an Account
Scroll To Top